Shopping for fashion jewellery in Dubai? Luna Dura makes everyday fashion earrings, necklaces, rings, bracelets and accessories in real 925 sterling silver — the look of fashion jewellery, but a piece that actually lasts. Everyday prices from AED 66, with same-day delivery across Dubai — or visit our boutique on Sheikh Zayed Road, opposite the Museum of the Future.
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Fashion jewellery vs real 925 silver — what is the difference?
Typical fashion / costume jewellery
- Plated alloy or brass that wears off
- Tarnishes and dulls within weeks
- Can leave green marks on the skin
- Often contains nickel — irritates sensitive ears
- Bends, snaps and gets thrown away
Luna Dura 925 sterling silver
- Solid 925 sterling silver, not plated alloy
- Stays bright with simple care
- Won’t leave the green marks cheap jewellery is known for
- Hypoallergenic and nickel-free — gentle on sensitive skin
- Made to last — at everyday fashion prices
You do not have to choose between looking good and buying something that lasts. That is the whole idea behind Luna Dura: fashion-led designs in real silver, priced for everyday.
Everyday fashion jewellery, from AED 66
Fashion earrings in Dubai
Shop fashion earrings online — everyday silver hoops, stud earrings, ear cuffs, huggies and statement drop earrings, all in hypoallergenic 925 sterling silver and delivered same day in Dubai. Browse stud earrings, hoop earrings and drop earrings.
Fashion necklaces & pendants
Fashion necklaces, pendants, chains and layered styles for every day — from dainty designs to statement pieces. Explore our silver necklaces.
Fashion rings & bracelets
From stackable fashion rings to charm bracelets, cuffs and bangles, our everyday silver rings and bracelets finish any look.
Everyday, minimalist & dainty jewellery
Love delicate, minimalist and everyday jewellery? Our dainty silver pieces are elegant enough for work and easy to layer — casual jewellery you will actually wear. See the everyday collection.
Designer-look silver, without the designer price
Get the designer jewellery look in real silver — trendy, elegant and statement fashion jewellery at everyday prices. Discover our statement pieces.
Fashion accessories & jewellery sets for women
Complete the look with women’s and ladies fashion accessories and matching jewellery sets — coordinated earrings, necklace and bracelet combinations in 925 silver. Browse jewellery sets and our full silver jewellery collection.
Why choose real silver over costume jewellery
Costume and artificial jewellery looks great for a week, then tarnishes, turns your skin green and ends up in a drawer. Real 925 sterling silver keeps its shine, stays kind to sensitive skin, and is still affordable — so your everyday accessories are an investment, not a throwaway.
Fashion jewellery in Dubai — frequently asked
Is Luna Dura fashion jewellery real silver?
Yes — every piece is real 925 sterling silver, not plated alloy or costume metal, at everyday fashion prices.
Does 925 sterling silver tarnish?
Real silver stays bright with simple care and resists the fast tarnishing you get with cheap plated fashion jewellery. A quick polish keeps it looking new.
Will silver jewellery turn my skin green?
No — the green marks come from plated alloys and copper in costume jewellery. Solid 925 sterling silver will not leave them, and it is gentle on sensitive skin.
Is your fashion jewellery nickel-free and hypoallergenic?
Yes — our 925 sterling silver is nickel-free and hypoallergenic, so it suits sensitive ears and skin.
Where can I buy fashion earrings online in Dubai?
Shop fashion earrings — hoops, studs, ear cuffs and drops — online at Luna Dura, with same-day delivery across Dubai.
Do you sell fashion jewellery sets?
Yes — we offer matching jewellery sets and accessories for women, coordinated in 925 silver.
Do you have minimalist or everyday silver jewellery?
Yes — our everyday collection is full of dainty, minimalist and elegant pieces made for daily wear.
How much does fashion jewellery cost in Dubai?
Luna Dura everyday pieces start from around AED 66, so real silver fashion jewellery is genuinely affordable.
Where can I buy fashion jewellery online in Dubai?
Shop online at Luna Dura for real-silver fashion jewellery with same-day delivery across Dubai, or visit our Sheikh Zayed Road boutique opposite the Museum of the Future.
Can I buy fashion accessories online with same-day delivery in Dubai?
Yes — order fashion accessories online early in the day for same-day delivery across Dubai. WhatsApp +971 52 220 0582 to confirm timing.





